Term: "Landing Page"

The landing page is the page on which a visitor will land after clicking a search engine's listing, email link, Banner Ad or a Cost Per Click advert. The landing page can be a site's homepage, but is more likely to be a page designed to appeal to users who Click Through a specific ad or link. Landing pages are also used to monitor a site's traffic or measure an advertising campaign's success. A well designed landing page that is relevant to a user's keyword query will improve the site's Conversion Rates and play a significant role in Search Engine Marketing.