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SEO Glossary

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Results Page Definition: Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query.

Robot Definition: Also known as Crawler or Spider, a robot is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt Definition: Also known as robots exclusion protocol, Robots.txt is a text file stored in a site's root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

SEO Services Definition: SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics, content rewriting, blog posting and Keyword Marketing to improve their clients' Position and Page Rank

SEO Specialist Definition: Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank.

SEO Strategies Definition: SEO strategies are the techniques used in Search Engine Optimization to improve a site's Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting.

Search Engine Definition: A search engine is a website that enables users to Query an Index of stored Web Pages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of the information or website on the corresponding Search Engine Results Pages is determined by how relevant it may be as measured by the search engine's Algorithm and/or payment made to the search engine by indexed sites. Sites ranked exclusively by relevancy are known as Natural Listings or Organic Listings in contrast to the Paid Listings.

Search Engine Marketing -SEM Definition: Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

Search Engine Marketing Professional Org Definition: The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers alike.

Search Engine Optimization - SEO Definition: Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing, HTML rewriting and improved Link quality. Someone who carries out SEO also has the SEO acronym, Search Engine Optimizer.